Business and the Body – How our Biology Influences our Consumer Choices
Presented by: Russell Mills – Surfer Rosa Communications
Why does our heart sometimes veto our brain when we make a purchase? How do businesses and brands use that to influence us? Understanding consumer behaviour is critical to success in business, and its an ever-evolving subject in marketing. Tourism and events marketer Russell Mills will present entertaining and thought-provoking insight into the theory of Business and the Body – first expounded by author, entrepreneur and professor of marketing Scott Galloway.
Biography:
Surfer Rosa Communications is a North Coast based marketing communications agency providing expert advice and creative solutions for small and medium-sized businesses. Clients include local government, tourism accommodation, attractions and major events in Byron Bay, Sydney, Melbourne and the Central Coast.
Founder and director Russell Mills has 27 years expertise and experience in destination and events marketing held senior management roles responsible for strategic planning, business development, media relations, marketing communications and developing private and public sector partnerships in Australia, the United Kingdom, Western Europe and Asia.
Details
Date: Thursday, 7th. June, 2018
Time: 7:30 am until 9:00 am
Location
Venue: Jonsons Italian Bar and Cucino, 111 Jonson St, Byron Bay. (opp. Woolworths complex)
Cost
Byron and Beyond Members: $30 / Visitors: $35
On the Menu
Each Byron & Beyond Networking breakfast offers a range of delicious menu choices, made from our regions best local produce.
